The Polar Bear Wine Tote is the proper way to transport wine, don't you know? This should at least keep those snobby friends of yours guessing as to your variety anyway. You'll have them drowning in envy when they see that you are the life of the party. Surely they won't take it too hard, when they finally realize that you have the finest wine transport known to mankind while they are still meandering around with that drab brown paper bag... Oh who are we kidding? of course they will! But just to be sure, keep your nose high in the air when you tell them, its all the new rave from Polar Bear. How cutting edge of you!